If having a full dressing room was once the goal of all fashionistas, a new trend has emerged in recent years: slow fashion. This new way of consuming implies buying less but better. But how?
Slow Fashion: the end of the fast fashion reign
Fast fashion corresponds to the rapid renewal of ready-to-wear collections. This is the strategy applied by the big brands, which always offer more choices at lower prices. We even talk about “disposable fashion” to refer to this phenomenon which consists in buying in mass without prioritizing quality or rarity. Faced with these compulsive purchases, a new trend is starting to make its mark on the fashion planet: slow fashion. In total opposition to fast-fashion, she defends a consumption anchored on the long term, a boycott of the big brands in favor of small designers and a healthier and more thoughtful relationship to fashion. At MY NU DESIGNER, you will discover a selection of handpicked designers such as Dream’s Code, Kia Ora Design, Otilia Flonta, Octa…
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Slow Fashion: ethical consumption
This new philosophy advocates a return to the basics and small-scale production. It is a question of totally transforming the way we consume, to favor the purchase of quality, sustainable products. Exit shopping at Zara and company, we find less known designers, we prefer limited series, we choose local, handmade. This sustainable and committed fashion has become the real spearhead of many bloggers who wish to convey an ethical message to their community. This new relationship with clothing also allows us to adopt a more respectful behavior towards the planet, avoiding waste, but also to speak out against the conditions of workers in delocalized factories that produce massively.