JUREKKA is a fashion accessories brand specialised in laptop bags, tablet- and mobile phone sleeves and other small leather goods. With an international team at its behind the label is built on a strong design concept that mixes minimalism, luxury and functionality.
The NewSchool collection was inspired by the atmosphere of the eighties and nineties, when boxy outlines and bright blocks of color ruled supreme on the catwalks as well as in elementary schools. That rigid, geometric visual code provided a sense of stability, security, predictability and permanence in a world that was rapidly and fundamentally changing. The bags of the NewSchool collection are less likely to hold books than their precursors in the nineties; they will, however, take good care of our laptops and tablets.
MINIMAL, EDGY, COLOUR-BLOCKING.These are the keywords to describe the latest collection of Jurekka. Kolorama proves that colours are sexy even if being worn with a simple office uniform.
All the bags are designed for the modern woman of tomorrow who is inspiring, innovative, has an individual style and takes leading role in her professional life